What Influencers Are Wearing in Summer 2024

Summer has arrived - finally. We have rounded up our favourite influencer outfits to deliver some summer outfit inspiration, whether you are planning to relax with a cocktail in hand or are heading to formal summer events like the races or a wedding.

Linen Outfits for Summer

Linen has really proven to be the fabric of the summer in 2024. Its ultra lightweight, breathable design makes it perfect for warm days and balmy evenings. Linen pieces come in every single shape, size, and design. From tailored occasion wear to slouchy daytime pieces, to true summer staples, linen items are perfect for summer dressing.

Tailoring for Summer

Tailored separates are classic, re-wearable items to have in your arsenal. In summer, they can be worn just about anywhere. Wear a blazer with a T-shirt and tailored shorts for an elevated daytime look, then slip on a pair of tailored trousers for a co-ordinating approach made more casual by the T-shirt. Style those tailored trousers with a cropped button up shirt or classic blouse for formal summer events, then add the matching blazer to block out the evening chill.

Tailored separates are ultra versatile, and instantly take a summer outfit from casual to ready for any eventuality.

White Summer Outfits

In a similar vein to linen, white is of course the colour of choice this summer. Not only does it have heat reflective properties, but white looks truly dazzling in the sun. Nothing quite says summer like a bright white dress or two piece, especially when the silhouettes are free flowing and relaxed. Style white pieces with matching white shoes and accessories, or contrasting, brightly coloured pieces to create a more playful look.

Summer Occasion Dresses

Whether heading to the races or a wedding, summer brings a plethora of sunny day plans and events. Unique necklines and slinky, flowing silhouettes are a top choice in summer 2024. Pastel hues and playful tones are perfect for sunny days, so lean into a more vibrant palette to celebrate the warm weather and busy days. Style it with pieces of matching tones, or classic black or white pumps and a clutch bag.

Daytime Dresses

What would summer be without a charming daytime dress? Let your legs out and celebrate the arrival of hot days (finally) in a dress that goes seamlessly from sunrise to sunset. Dresses are the easiest choice when the temperature rises as you need not worry about multiple pieces or uncomfortable fits, just slip into a single item and a pair of sandals and you immediately appear to have put so much effort into your look. Pleats offer enchanting movement as you walk, and short sleeves protect from the sun. Cargo detailing makes for an ideal, casual dress, as it can be worn from coffee catch ups to office days to post-work dinner and drinks.